Legends League Cricket announced that the recent LLC Masters season played in Doha, Qatar has delivered a value of INR 639 crore which is 50% more than the last season played in Muscat, Oman. The title sponsor Skyexch.net received ROI of 38X, according to YouGov Sports report.
LLC Master 2023 season was telecasted live on 9 Star Sports Network channels along with streaming live on Disney Hotstar and on FanCode. The grand response to LLC Masters 2023, made the T20 season the most successful season for Legends League Cricket.
With an average TV rating (TVR) of 0.38 for the season, LLC Masters season 2 in Doha became the second most-viewed international T20 league which was being watched in India after Indian Premier League. The marquee event was held between March 10 to March 20, in 2023, for a period of 10 days. According to YouGov report, Legends League Cricket delivered an ROI of 445 Crore in the season played in Doha. World Giants, Asia Giants, and India Maharajas delivered and ROI of INR 58.24, 74.64, and 61.76 Crore respectively.
CEO & Co-founder of the League, Raman Raheja said, “LLC Masters has reached to almost 262 million viewers through our broadcast partners. With such an overwhelming success, we already have interests from various sponsors for the upcoming seasons. We had promised to deliver certain value to our partners and we have kept our promise. The excitement of seeing legends play again, has been a key factor of our success. Our league has refreshed memories for the cricket audience whether it was played in Doha, Oman or Indian cities. We are the second most-watched T20 series after IPL in India. We are bringing in more players from the pool of recently retired players as well to build up euphoria amongst fans. We hope we will be able to deliver the best cricketing moments to our audience.”
Joseph Eapen, Managing Director, YouGov Sport said, “LLC Masters experienced a significant increase in TV ratings this season! A 91% increase is quite substantial and extremely rare, it suggests a growing interest and engagement from viewers. This surge in viewership bodes well for the tournament’s popularity and future prospects. Excellent exposure too for the sponsors, both in terms of quality of exposure and ROI”.”
The report further highlighted, that television contributed a maximum value of approximately, 565 Crore. and the rest of the value came from press coverage and social media.