SportsTime
  • Cricket
  • Cricket World Cup 2023
  • Football
  • Other Sports
  • Events
    • Major League Soccer 2023
    • Cricket World Cup 2023
    • EPL 2023-24
    • Big Bash League 2023
    • CPL 2023
    • Asia Cup 2023
    • The Hundred 2023
    • MLC 2023
  • Fantasy Tips
No Result
View All Result
SportsTime247

BCCI and IOA in arms to stop sponsorship and aid from Chinese-owned brands like VIVO and Li Ning

Melwyn J Dsilvaby Melwyn J Dsilva
Reading Time: 2 mins read
June 19, 2020
199
VIEWS
Share on FacebookShare on Twitter

In a bold and upfront decision, the Board of Control for Cricket in India (BCCI) and the Indian Olympic Association (IOA) are closing in on ending their sponsorship deals with Chinese-owned brands, VIVO and Li Ning to name a few. With tensions between India and China soaring at the international borders (the Line of Actual Control (LAC)), a public outrage has called for a ban on products owned and manufactured in China. And two of India’s apex sports governing bodies are in support of the move if asked for by the government.

No Future For Chinese Companies With Indian Sports
The BCCI in its support stated that it would take a back seat in handing their future development projects to any company from China. BCCI treasurer Arun Dhumal made it very clear that they would not look at any Chinese companies when it comes to working on the infrastructure in the future. “In the future, we will not give any contract to Chinese companies to build our (BCCI) infrastructure,” said Dhumal to The Indian Express. He further added that they’d stand with the government if ever a move comes in effect to stop these associations with Chinese companies.

Take From China And Give India
Dhumal wanted to be clear with the sponsorship deals and their termination. He mentioned that we need to absolutely understand the need to have a sponsorship from a Chinese brand and outsourcing our projects to them. Citing a good example of VIVO being the official sponsor of the Indian Premier League (IPL). Dhumal stated, Vivo acquired the IPL title sponsorship for Rs 2,199 crore in 2018 in a five-year deal. Dhumal went on to explain, “42 per cent of his revenue goes to our Government in the form of taxes. So in a way, we are helping the Indian cause. That money is being retained here and it is helping Indian cricket and part of the money that goes to the Government of India is helping the Indian cause.”

Bold Decisions
The BCCI was bold enough with its decision and will stand by it if ever the Government decides on ending Chinese association with India’s sports. We definitely wouldn’t support a Chinese brand at the expense of losing our soldiers at the hands of the Chinese army.

On the other hand, IOA too has decided to end its association with official sponsor Li Ning if the Government wants to ban Chinese sponsorship. Their decision though solely vests with their apex body.

Melwyn J Dsilva

Melwyn J Dsilva

Related Posts

Ravi Ashwin drops a cryptic post after India lose Kohli-Rohit comeback series to Australia
Cricket

Ravi Ashwin drops a cryptic post after India lose Kohli-Rohit comeback series to Australia

by Chaithanya Gulapala
October 23, 2025
AUS vs IND: Rain to play spoilsport? Check out hourly weather forecast for Adelaide ODI
Cricket

AUS vs IND: Rain to play spoilsport? Check out hourly weather forecast for Adelaide ODI

by Chaithanya Gulapala
October 23, 2025
Will Virat Kohli and Rohit Sharma play in the 2027 World Cup? Chief selector Ajit Agarkar responds
Cricket

Will Virat Kohli and Rohit Sharma play in the 2027 World Cup? Chief selector Ajit Agarkar responds

by Chaithanya Gulapala
October 18, 2025
Virat Kohli drops a cryptic post on social media ahead of Australia vs India ODI series
Cricket

Virat Kohli drops a cryptic post on social media ahead of Australia vs India ODI series

by Chaithanya Gulapala
October 17, 2025
Suryakumar Yadav picks Team India's best captain, picks top batters across formats
Cricket

Suryakumar Yadav picks Team India’s best captain, picks top batters across formats

by Chaithanya Gulapala
October 17, 2025
Rumours around Virat Kohli’s IPL future have once again set social media abuzz. Many fans started to believe that the former India captain might step away from
Cricket

Mohammad Kaif Breaks Silence on Virat Kohli’s RCB Future Amid Exit Rumours

by Chaithanya Gulapala
October 15, 2025

Latest

Ravi Ashwin drops a cryptic post after India lose Kohli-Rohit comeback series to Australia

Ravi Ashwin drops a cryptic post after India lose Kohli-Rohit comeback series to Australia

October 23, 2025
AUS vs IND: Rain to play spoilsport? Check out hourly weather forecast for Adelaide ODI

AUS vs IND: Rain to play spoilsport? Check out hourly weather forecast for Adelaide ODI

October 23, 2025
Will Virat Kohli and Rohit Sharma play in the 2027 World Cup? Chief selector Ajit Agarkar responds

Will Virat Kohli and Rohit Sharma play in the 2027 World Cup? Chief selector Ajit Agarkar responds

October 18, 2025
Virat Kohli drops a cryptic post on social media ahead of Australia vs India ODI series

Virat Kohli drops a cryptic post on social media ahead of Australia vs India ODI series

October 17, 2025
Suryakumar Yadav picks Team India's best captain, picks top batters across formats

Suryakumar Yadav picks Team India’s best captain, picks top batters across formats

October 17, 2025
Rumours around Virat Kohli’s IPL future have once again set social media abuzz. Many fans started to believe that the former India captain might step away from

Mohammad Kaif Breaks Silence on Virat Kohli’s RCB Future Amid Exit Rumours

October 15, 2025
Gautam Gambhir Slams Ravi Ashwin and Kris Srikkanth for targeting Harshit Rana over Selection

Gautam Gambhir Slams Ravi Ashwin and Kris Srikkanth for targeting Harshit Rana over Selection

October 14, 2025
Ravindra Jadeja breaks silence after ODI snub

Ravindra Jadeja breaks silence after ODI snub

October 13, 2025
Sourav Ganguly shares his views on BCCI’s move to replace Rohit Sharma with Shubman Gill as India’s ODI captain

Sourav Ganguly shares his views on BCCI’s move to replace Rohit Sharma with Shubman Gill as India’s ODI captain

October 13, 2025
IPL 2026 likely auction date and retention deadline, all you need to know

IPL 2026 likely auction date and retention deadline, all you need to know

October 11, 2025

No Result
View All Result
  • Cricket
  • Cricket World Cup 2023
  • Football
  • Other Sports
  • Events
    • Major League Soccer 2023
    • Cricket World Cup 2023
    • EPL 2023-24
    • Big Bash League 2023
    • CPL 2023
    • Asia Cup 2023
    • The Hundred 2023
    • MLC 2023
  • Fantasy Tips

© 2020-23 Sportstime247